Do you want to make social media effective for your business? Do you want to improve online marketing of your brand? You need to stay updated with the social media tools and tips.

Social media marketing is being executed by all businesses around the globe to achieve their  marketing and sales goals. You can easily start online marketing to tap growing online consumers looking for your products & services.

Social media marketing has significant cost impact and is the most important and loved the medium of social communication and people love sharing their tips, videos, and comments to have better social interactions with others. You can use social media to advertise your business over social media platforms and market your products and services over there.

Social media Effective

My Twitter to grow your audience- “if you build it people will come” this is popular saying from the movie that tells about marketing plan. To get success on the internet for your business, you have to create quality content that can ignite audience.

Your objective should not be simply creating content rather it should be developing and engaging more and more audience to your voice. You can do some tasks to use the audience of the Twitter for your business. Once you are on Twitter, you will notice that people place you on public Twitter lists.

Find a relevant person and dig into his or her lists. You are probably going to find a treasure of people with the similar likings to follow who will hopefully follow you back.

There can be different ways to find people on the Twitter but my best ways are to use Twellow which is a useful and free website to look for targeted users for every category, industry, and interest. Use twitter search prompts and unlock the search functionality right on the twitter.

Channel Plan

So many organizations have realized the need for content creation on social media channels. If you create one type of content and blast on different social media channels, you need social media channel plan. Your content creation should be different as per your social media goals. Here are some components of social media channel plan:

  1. The channel ( for example Facebook)
  2. The person( Who are you targeting?)
  3. The Goal ( is cost-effective goal, is it sales goal, are you trying to create better consumer experience)
  4. Content Type (videos, Textual, Infographics)
  5. Structure ( how does a general post look like?)
  6. Tone ( playful, sarcastic)
  7. Channel integration ( how your channel will work with another channel)
  8. Desire Action ( behavior achievement)
  9. Editorial plan (every channel requires editorial calendar)


One of the best ways to grow your followers and keeping them engage with your social media channel is to provide them consistent content that they can enjoy and get some valuable insight about your business. You can visit Edgar to know about content categories so that you can know progress in the content creation on social media channels. As you build your content library, you can update your scheduled posts with categories and the Edgar will take the rest of the things.


If you want good results with hashtag, you can use hashtag strategically.  Always use a hashtag that is easy to remember and make sure that it is already being used for different things. Check it for all channels for your campaign. Once you have created the hashtag, follow and join the communication or conversation. To follow your hashtag, use websites like social mention and sprout social.

Indulging Content

You can take your most popular tweets or Facebook posts that you are passionate about and develop them as blog posts. You don’t have to write three pages and not even four paragraphs. You simply have to write about 2-3 sentences to make it interesting and thought-provoking and easily readable for readers. You can also comment on the blogs or newsletters you read and you are absorbing the content when you are reading it and go ahead and comment on the blog. The benefits of commenting are that people will start recognizing your name, account and it gives you some material for your blog posts.

Author Bio: Amit Deswal is head of digital marketing at solveguru and is providing digital marketing and virtual assistant solutions with the aim of helping companies to increase their profit and achieve their business goals.