It is heartbreaking to watch decrease in sales on your e-commerce site when the present generation relies more on online service and products. There’s got to be something wrong thereof which is why you are probably not been able to generate leads and attract the audience. The last baseline of every business is to have the generation of revenue and retain customers.
Following will showcase few tips on how can you make your e-store a better store for attracting customers.
Page Speed Issues
Does your website start with a ‘grrrrrrrrr’? One of the best ways of attracting customers to your service webpage is to utilize a headline that has the famous keyword. You may use the Google (or any other search engine tool) keyword tool to get most used keywords.
Secondly, your website must work at lightning speed. This day a customer can hardly wait for more than a second for a site to open its pages. Withal, make it fast as possible.
It is essential that your e-store webpage should be responsive. Make sure while designing the website specific features must be kept in mind. Firstly, not everybody is going to shop sitting on a laptop. People mostly shop on their mobile phones or tabs as it is handy and easy to access. Thus, the comfort must exist in obtaining all the features of the website.
The X Factor
Yeah! This era is all about how you fancy your stuff. If sushi is not presented well on the plate, no matter how scrumptious it may, it feels to create an impression. Your e-store is the same for the audience. Check for the X factor that your online website must have.
What is that element that makes you distinct from your competitors? Keep it simple, keep it natural. Audience like it that way. Anything over the top statements and visuals may backfire as the customers are smart and very well understand flattering language.
Social Media Engagements
If you haven’t started using social media as one of the elements of digital marketing, you perhaps may be missing out on a lot of things. Understand that today come what age, from adolescence age to old, are on the social media platform. Tap your audience at this level. Use content marketing method to attract the customers to know about your brand.
For instance, if you are into Online Recharge business, give content related to it – five ideas on getting online recharge secured. These way customers will love to read. This is called as the lead nurturing technique. You build trust amongst the audience first with your content and thus pulling the attention to your website.
Similarly, use infographics, use not more than 12-second video on social media platforms such as Facebook or Instagram to engage the audience. Write more blogs on the essential components of your website. Slowly inculcate the habit of your audience reading you and then diverting them to your site.
In spite of us being in the 21st century, customers are still the king of the market. If you cannot treat them well, they are ready to ruin you. Yes, it is the bitter truth of this generation. When social media enhances, the business needs it does not take much time to diminish it too.
Thus, the bottom line is, if you haven’t given the service a client has been looking in for, you are definitely in for some trouble.
The tip to control this is, being prompt in providing services and answers. For instance, if there have been incidents where you have not been able to deliver your service on time, apologize. Let them know the reason and take them into confidence.
There is no harm in apologizing; the opponent, on the other hand, accepts it with great gratitude. Besides, you never know while reviewing your services, the same incident can be put forth showing your warmth to customers.
Such reviews help build positivity about your website, and the audience who read about your store would like to come for they know there is a human touch to it. A customer is aware that he will be treated well with promptness.
Email marketing works wonders if you have tapped the right audience. Drafting a personalized mail stating “hello Mr Fergus, we have brought the solutions on laptop repair” such mails make it conducive for the customer to open the mail. Direct navigation on the service display can make you bring the customer to your website.
With the help of an expert webmaster you can tap the audience by their demography, likes and visits through analytics insights and more. Once you know where the nerve of the audience lies, there is no looking back.
Author Bio: Rampragash Ramanathan, works in one of leading Sri Lanka’s e-commerce portal providing uninterrupted DTH recharge service. He loves writing tech blogs and is passionate about music.