in Web Utilities

Emerging New Business Alliances

Amongst various twists the web identity giants Facebook and Google keeps on their rivalry. In the latest war proceedings both have paired up in view of exchanging their traffic diffently with Yahoo and Twitter. The big social networks pairs with Google Friend Connect with Twitter and Yahoo with Facebook.

Facebook Connect platform competes with offerings from Google, Twitter and MySpace. Which is why they announced with Yahoo, the second most popular search engine, that it will be rolling out Facebook Connect on numerous Yahoo properties that in the aggregate represent tens of millions of users worldwide.

As per Yahoo early next year the Connect will be integrated on its Mail, News, Sports, and Finance sites, as well as Flickr, allowing users to do things like leave comments, share news stories, and view friends’ feeds by using their Facebook account on Yahoo. It is to bring together social experiences from across the web and for the entirety of its presence on the web.

Like any Connect-powered service, Yahoo benefits by that activity being shared back on the Facebook news feed, which in turn drives traffic to Yahoo.

Also Twitter and Friend Connect are now standing closer together. Now you can join one of over nine million Google Friend Connect sites using your Twitter login. Once signed in, your Twitter profile will be automatically linked and you can tweet your new site membership, share discussions from the comments gadget, and invite your friends via Twitter.

Facebook and Twitter are becoming big Identity providers. If a particular company provides that Identity for you, it sets the rules, regulations, “interest rates” (eg. use of your info for advertising) and determines things like what parts of your identity you can use on different sites and what parts you can’t.

It seems that it is good news for Twitter as it gets to expand its reach, and to become a counterweight to Facebook and Google is trying to give those sites another reason to stick with its service.

Our Verdict : In order to become the ultimate instrument for identity on the internet when Google is running joint venture with Twitter on the same time Facebook is surely far ahead by having shake hand for a deal with Yahoo.