With the year still very young, there could not be a better time to plan an effective marketing strategy. Digital marketing trends from the past year(s) will no doubt play their part in shaping the trends for this year.

Experts have also had a look at their crystal balls and have, in the last few weeks made their predictions for this year in as far as digital marketing trends are concerned. That said, here is a look at 5 trends that will definitely shape the digital marketing space for businesses in different industries.

Video Advertising

The demand for video advertising content continues, with up to as many as 45% of consumers in several surveys indicating that they would indeed like to see more video content from marketers. Because it is all too clear that today’s consumer spends more time on their phone, video consumption and viewership on mobile devices is expected to grow and beat viewership on PCs.

For this reason, businesses looking to achieve success in their marketing efforts must invest in video advertising that is optimized for mobile. Be it a short video running a couple of seconds or longer videos, the video should be able to grab the target audience’s attention fast and inspire user sharing across different channels.

Personalization in Marketing

Personalized marketing is far more effective when it comes to lead conversions, compared to general marketing. Offering customers unique and personalized customer experiences on the basis of their unique tastes and preferences should definitely rank high in any business’ marketing campaign.

Customers wish to spend as little time as they possibly can to get what they are looking for and enjoy a personalized experience while at it. No doubt about it, customer experience marketing will give your business an edge over the competition.

Voice-Optimized Content

Today, voice searches account for as much as 20% of all searches. These statistics are expected to increase to up to 50% in the next couple of years. Consumers enjoy the fact that voice searches allow them to interact with different devices in a naturally informal and conversational way.

With new and better voice technology expected to come into play and voice search expected to soar, optimization for voice searches is an absolute priority for businesses looking to succeed in their marketing efforts.

Guest Posting

As has been the case over the last couple of years, content remains king even in 2018. It’s one digital marketing trend that is nowhere near slowing down, and what better way to go about it than with guest posting?

Guest posting exposes your business to a far larger target audience and can drive an overwhelming amount of traffic to your site. Done properly, and with carefully crafted content, guest posting can earn you great backlinks and with a great call to action, increase the number of followers on your social media platforms.

The tactic is of course, two-way and it can also do a lot for your business to accept guest posts on your blog from other bloggers. This is because it can keep content fresh and exciting and give your readers new and interesting perspectives. You also stand to attract new readers that are a part of the guest blogger’s circles.

Influencer Marketing

Influencer marketing continues to grow in popularity by the day. For more effective results, every influencer marketing campaign should be a well-rounded and balance mix up of different tactics. From having an official brand ambassador for your products to strategic content marketing, your business stands to beat the competition by enjoying the many inherent benefits of influencer marketing which include better brand recognition and speedy information sharing.

Today’s customer has become very indifferent to the traditional advertising techniques. By identifying the right influencers for your brand and running an effective influencer marketing campaign, you can expect a far more fruitful marketing campaign than you would ever achieve with the conventional advertising strategies.

The online marketing space is becoming increasingly competitive. This year is definitely a good a time as any for your business to grow and expand to new levels. To do that, an effective digital strategy is indispensable. These 5 digital marketing trends will ensure that you are at the best of your game and give you a competitive edge over other players in your specific niche.

About Author: Nirmal Kant is an Online Marketing Analyst at DGMPeople. He is also an avid blogger and affiliate marketing enthusiast.  He is enhancing his knowledge and skill in all aspects of online promotions.