You build your company culture in organization by your thoughts and actions. If you’re not really excited, happy & proud about those things then your company will pay the price.

Sunlight is best disinfectant.

The speaker is Dharmesh Shah who is  co-founder and CTO at the Marketing and Sales software firm HubSpot. In his 128-slide presentation on company culture down to its essence, describing it as a business’s “operating system” that lets people do their best work.

Shah advocates that entrepreneurs must create a company culture around them what they love, because one will eventually emerge no matter what.