Social media marketer is a big force in today’s digital age. People all around the globe spend a lot of time on prominent social media websites such as Facebook, Twitter, Instagram and Pinterest.
It doesn’t matter if you live in New York, Sydney, Seoul or Paris. There’s a strong chance that you’re active on social media sites. There’s also a good chance your friends and family members are just as active on them as well.
If you’re looking to become more effective at marketing your business online, you can never ignore the social media realm. Social media is a major tool for online marketing specialists, but it can also consume a LOT of time.
These tips will help you be more productive.
#1 Focus on Platforms That Offer Good ROI
If you want your social media marketing productivity to skyrocket, you should focus on platforms that offer you significant ROI (Return Of Investment).
It’s always important for social media marketers to never spread themselves too thin. It can be tempting to be active on all of the existing social media sites out there. It’s not always too realistic, however.
If you want to get the most out of your marketing efforts, you should put most of your attention on the platform that offers the best ROI. A good ROI can give you the most bang for your buck.
#2 Take Advantage of Helpful Tool Options
Frequent social media website posting can be invaluable for branding purposes. They can also, however, be beneficial for all the members of your target audience.
People in your audience likely reside in varying corners of the planet. They, because of that, don’t all see your updates at the same exact time. Someone in Helsinki, Finland may see your post first thing in the morning. Another person all the way in Chicago, Illinois in the United States may see your post hours and hours later. If you’re committed to the highest level of social media marketing productivity, you have to be willing to repeat your posts numerous times throughout the course of 24 hours.
But you don’t have to worry about being tied to social media platforms all day long, either. Buffer is an example of a social media site that can help you manage all of your post scheduling needs.
#3 Don’t Be Afraid to Recycle Old Posts
We all know that fresh new content is essential for social media marketing success. On the same time you don’t have to avoid old content re-purposing to be a social media marketing champion though. Re-purposing can actually be useful for people who want to boost productivity. If you post something on Facebook that gets a strong reaction from the people who follow your page, don’t hesitate to post it yet again.
If a post receives a significant number of “likes” on a social media platform, that’s a sign that it resonated with the people in your target audience for whatever reason. You should, as a result, make sure that all of your followers get the opportunity to check it out.
Approach repurposing it in a clever manner, however. Refrain from posting it using the exact same wording as before. Write out a post that’s 100 percent new and fresh instead. You can get the same message across using totally different words and phrases.
#4 Establish a Reliable Schedule
Organized scheduling is essential for anyone who wishes to flourish as a productive social media marketer. If you’re in charge of a handful of campaigns simultaneously, you need to be as organized as possible. Otherwise you could risk making mistakes and neglecting important responsibilities.
That’s why it’s critical to write out a dependable and predictable posting and social media management schedule for the week, or a daily social media plan. If you write everything out, you can take a look at it from time to time. This will stop you from feeling overwhelmed and confused about what you need to do.
If you want to be as productive as can be, smart automatic scheduling is 100 percent critical. Schedules can also be useful for people who have the tendency to procrastinate and dillydally.
#5 Social Media Marketer Objectives
People who want to strengthen their social media marketing productivity should always have a solid grasp of their main objectives. If you don’t understand exactly what you want to accomplish at the end of the day, you won’t be able to keep your eyes on the prize.
You also won’t be able to maintain your focus and determination levels for long. People who want to take social media marketing by storm should be able to accurately define and plan to pursue a set of clear objectives.
Social Media Marketing Productivity Can Be Your Reality
If you have a strong grasp of your own identity as a social media marketer, you should be able to concentrate on all of the pressing tasks that are right in front of you. A+ social media marketer productivity doesn’t ever have to be elusive. It can actually even be easy and fun.
Author: Mel Devent is a passionate blogger who enjoys writing about all things digital marketing. She is currently working as a Marketing Associate at Blogger Sidekick, helping small businesses build authority brands with content marketing. In spare time she loves scuba diving, watching movies & catching up with friends.